Google Ads & Facebook Ads Lead Generation

Turn clicks into booked jobs

We’re a performance-first agency that builds reliable lead engines using Google Search and Meta (Facebook/Instagram) ads—measured by cost per booking and revenue, not vanity metrics.

• Search intent + paid social demand
• Server-side tracking
• Speed-to-lead automations

How it works

Google Ads (Search)

Intent-driven leads from people already searching for your service. We build SKAG/alpha-beta structures, negative keyword lists, and landing pages that convert.

Facebook & Instagram Ads

Demand creation with precise audiences and creative testing. We run lead forms and conversion campaigns with server-side tracking.

Conversion Tracking

GA4 + server events + offline conversions. Know every lead’s source and cost down to the keyword and creative.

Speed-to-Lead & Nurture

Instant call/text to every new lead, plus multi-step follow-ups so more inquiries turn into booked appointments.

Google Ads: Search & Performance Max

• Keyword research, match-type strategy, negatives

• High-converting landing pages & forms

• Call tracking & recording with consent

• Bidding strategies: TCPA, tROAS, seasonality

Meta Ads: Facebook & Instagram

• Creative + copy testing framework

• Lead forms vs. website conversions

• Audience stacking & exclusions

• Offline conversion uploads

Tracking, CRM & Automations

• GA4 + server events (CAPI / gtag)

• CRM integrations (HubSpot, GoHighLevel, etc.)

• Instant lead routing: call/text/email

• Weekly reporting on CPL, CPB & ROAS

What makes it work

Qualified Leads Only

Tight geo + intent filters to cut junk clicks and spam.

Measurement First

Track CPL, CPB (cost per booking), and ROAS—not vanity metrics.

Local to Multi-Geo

Scale from a single city to multi-location rollouts with shared learnings.

Fast Iteration

Weekly experiments on bids, audiences, creatives, and offers.

Pricing

Starter

$999/mo

• Up to $5k ad spend

• Google or Meta (choose one)

• Weekly reporting

Growth

$1,999/mo

• Up to $20k ad spend

• Google + Meta

• Landing pages + CRO

Scale

Custom

• Multi-location rollouts

• Advanced tracking/BI

• Dedicated strategist

FAQ

Google vs Facebook—what’s the difference?

Google captures intent (people searching now), while Facebook/Instagram creates demand (showing offers to the right audience). We blend both to balance volume and quality.

What counts as a qualified lead?

A contact with accurate details and relevant intent in your service area. We filter spam and duplicate entries and optimize to bookings—not just form fills.

How soon can we launch?

Typically 7–10 business days for tracking, creatives, and landing pages. Migrations can be faster if assets already exist.

Do you work with my CRM?

Yes—HubSpot, GoHighLevel, Salesforce, Zoho, Pipedrive and more. We also set up instant call/text alerts so your team responds in minutes.

Get your custom plan

Tell us a bit about your business and goals. We’ll reply with targets for CPL, expected leads, and time-to-first-booking.

• Industries: local services, SaaS, healthcare, education, and more
• Geos: single-city to multi-country
• Compliance-first tracking