Who we are
We are a marketing agency that generates leads for clients using Google Ads and Facebook/Instagram Ads, supported by landing pages, analytics, and CRM automations (the "Services").
Information we collect
- Lead form data: name, email, phone, location, service interest, and messages you submit on our or our clients' landing pages (including Facebook lead forms).
- Call interactions: caller ID, call duration, and (where permitted and disclosed) call recordings and transcripts for quality assurance.
- Usage data: device, browser, pages viewed, UTM parameters, IP-based geolocation, referring URL.
- Advertising signals: Google Ads and Meta Pixels/Conversions API events to measure conversions and improve ad relevance.
- Client account data: contact details, billing details, ad account IDs, and project files.
How we use information
- Provide and improve the Services, including campaign optimization and reporting.
- Respond to inquiries and route qualified leads to our clients.
- Measure conversions and attribution across Google and Meta platforms.
- Detect, prevent, and address fraud, spam, or abuse.
- Comply with legal obligations and enforce agreements.
Legal bases (EEA/UK)
Where GDPR/UK GDPR applies, we rely on: (i) consent (e.g., marketing cookies, call recording), (ii) contract (to deliver Services), and (iii) legitimate interests (to measure and improve performance) balanced against your rights.
Sharing of information
- With service providers (hosting, analytics, CRM, SMS/email, call tracking) under contracts that protect your data.
- With advertising platforms (Google, Meta) to measure and optimize ads; we do not sell personal information.
- With our clients when you submit interest in their services.
- When required by law or to protect rights and safety.
Retention
Lead records are typically retained for 24–36 months unless a longer period is required for ongoing client relationships, legal compliance, or dispute resolution. Client billing and contract data may be retained for up to 7 years.
Your rights & choices
- Access, correct, or delete your data, or object/restrict certain processing (where applicable).
- Opt out of marketing emails or SMS via the provided links or instructions.
- Control cookies via your browser or our cookie banner; you can also manage ad personalization in your Google and Meta account settings.
- California residents may exercise CPRA rights (access, delete, correct, opt-out of "sharing" for cross-context behavioral advertising).
International transfers & security
We may process data in countries outside your own using safeguards such as Standard Contractual Clauses. We use reasonable administrative, technical, and physical security measures; however, no method is 100% secure.
Children
Our Services are not directed to children under 13 (or 16 in the EEA). We do not knowingly collect data from children.
Contact & complaints
To make a request or complaint, contact us at support@adityatodkar.com. If you are in the EEA/UK, you also have the right to lodge a complaint with your local supervisory authority.