1) Services

We provide advertising and lead generation services using Google Ads and Facebook/Instagram Ads, including strategy, campaign management, landing pages/CRO, tracking, and reporting (the "Services").

2) Deliverables & lead definition

A "lead" means a contact who submits valid details (name, phone/email) expressing interest in your services via form, call, chat, or Facebook lead form within your target geo. Invalid, duplicate, or spam entries are excluded.

3) Client responsibilities

• Provide timely access to ad accounts, analytics, website/CRM, and brand assets.
• Fund ad spend directly with Google/Meta and approve creatives promptly.
• Respond to new leads quickly (speed-to-lead) and honor applicable consent requirements, including call/SMS/email permissions.
• Ensure your offers and operations comply with applicable laws and industry rules.

4) Fees & payments

• Agency fees are billed monthly in advance; platform ad spend is billed separately by Google/Meta.
• Invoices are due within 7 days unless otherwise agreed; late payments may incur a 1.5% monthly finance charge or the maximum allowed by law.
• Fees are non-refundable once services for the period have commenced.
• Taxes, if any, are the client's responsibility.

5) Term, pause & termination

Either party may terminate with 30 days' written notice. We may pause or terminate immediately for non-payment or breach. Upon termination, you retain access to your owned ad accounts; our proprietary materials and tooling remain ours.

6) Account ownership & intellectual property

Unless otherwise agreed, client ad accounts and first-party data belong to the client. Our methodologies, templates, and internal tools remain our IP. Final paid creatives produced for the client are licensed for client use.

7) Performance disclaimer

Advertising results vary. We do not guarantee specific rankings, volume, cost per lead, bookings, or revenue outcomes.

8) Compliance

Both parties will comply with applicable laws and policies, including Google/Meta advertising policies, TCPA and similar call/SMS consent laws, CAN-SPAM/CASL, and data protection laws (e.g., GDPR/UK GDPR, CPRA). The client is solely responsible for obtaining call recording consent where required.

9) Confidentiality & data protection

Each party will keep the other's confidential information secret and use it only to perform under this agreement. We will process personal data as a processor/service provider as described in our Privacy Policy and any applicable data processing addendum.

10) Limitation of liability

To the fullest extent permitted by law, neither party is liable for indirect, incidental, or consequential damages. Our aggregate liability is limited to the fees paid by you to us in the three (3) months preceding the claim.

11) Indemnification

Each party will indemnify and hold the other harmless from third-party claims arising from its breach of these Terms, violation of law, or misuse of the Services.

12) Force majeure

No party is liable for delays or failures caused by events beyond reasonable control (e.g., outages, policy changes, strikes, war, natural disasters).